The project rapidly spread across YouTube and other websites including LGBT communities and advocacy groups, further fueled by the news media and blog coverage as well as active participation from various well-known celebrities and public figures.

In addition, Hilton's video went on to spawn at least 30 response videos from his YouTube subscribers.īy the following week in early October 2010, YouTube channel ItGetsBetter reached its limit of 650 video uploads and as a result, the project was relocated to its own website at on October 8th. On the same day that Savage and Miller's video was uploaded, celebrity blogger Perez Hilton posted a similar message on his YouTube channel, becoming one of the first contributors to the project. The video was positively received within the YouTube community, accumulating one million views and over 200 video responses the first week of the campaign. In the video, Savage and Miller reaches out to teenagers who have ever been bullied for their sexual orientation and tell them that although life may seem difficult now, things will get better in the future as they grow older. The project was formally announced on September 21st, 2010 in a YouTube video titled 'It Gets Better: Dan and Terry' featuring Savage himself and his partner Terry Miller. The project was founded by columnist Dan Savage in response to the suicides of Billy Lucas and other teenagers like Raymond Chase, Tyler Clementi, Ryan Halligan, Asher Brown, and Seth Walsh who were bullied for their homosexual orientation or suspected to be gay.

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